Toys+candy make candy both delicious and fun, and realize the unification of candy functionality and leisure. At present, the traditional candy market has become stable, and the consumer population and consumption quantity will not fluctuate too much in a short period of time. Under the trend of more segmented consumption in the market, candy with emphasis on fun has become a market with great development potential due to its frequent new products and outstanding performance.

According to the survey data, there are nearly 400 million children under the age of 16 in China, and the total monthly consumption of children under the age of 12 in the country is more than 3.5 billion yuan, most of which is used to buy food. Not only is the consumption frequency high, but also the total consumption is large. Children who do not seem to create value are quietly driving the consumption of the whole society.

In recent years, the proportion of children's consumption in household expenditure has continued to grow. The data shows that urban children's consumption accounts for more than 42% of the total household expenditure, most of which are mainly concentrated on food. The interesting shape design of toy candy has greatly improved children's interest in eating. In the process of eating and playing, it has also stimulated children's imagination and hands-on ability, and has become the first choice for many parents to raise children.