-01 - The popularity of soft candy is not accidental compared with other candies. When the younger generation began to maintain health, ordinary candy gradually faded out of their choice, and the extremely inclusive soft candy brightened their eyes with various nutrients. As a popular carrier of vitamins and nutritional supplements, soft candy brings multiple possibilities for the younger generation of consumers to meet their needs.

-02-Tablet Qingkou Sugar still occupies a certain market share
With the upgrading of consumption and the improvement of consumers' concept of environmental protection, the gum-based chewing gum, which used to focus on fresh breath, began to retreat behind the scenes, and the emerging tablet chewing gum became the social preference of the current mainstream young consumer groups.

The data shows that the domestic market of tableted chewing sugar has grown by 15% - 18% every year. With the continuous emergence of various kinds of chewing sugar brands, the domestic candy market has blossomed.

-03 - "Sugar reducing, low sugar, sugar free" version of candy is favored by the market

"Sugar reduction, low sugar and sugar free" has become the third popular trend in the candy industry in recent years. Of course, this is also the focus of major candy manufacturers.

With the strengthening of people's health concept, "sugar reduction, low sugar, and sugar free" has become the key word of candy category. The data shows that in the past two years, when consumers buy candy products, the most influential factors are: low/no/sugar reduction, natural, and no artificial color.

In addition, at present, the whole candy industry is still trying to find new breakthroughs in health, nutrition, sugar reduction and creativity, which has also become the most critical part of the innovation trend of the candy industry.
Perhaps for us, candy has never been a necessity of life, but the current candy market has changed our perception of candy, which is caused by the change in the current trend of the candy market

Our candy manufacturers also regard the research and development of new products that meet the consumer demand as the top priority. The continuous innovation of products injects new vitality into the candy market and makes the candy market recover. Take the "health" train and let the candy industry continue to move forward.