In the past two years, "soft candy" has definitely become a star in the health nutrition and health food industry. With its soft and cute appearance, it has attracted consumers of different ages, especially children and young consumers. Importantly, as an innovative product formulation, the application of soft candy can quickly become an important health and nutritional functional food carrier by including most popular functional raw materials.

Public data shows that the global sales of nutritional soft candy only doubled in just four years (2014-2018). In fact, oem soft candy surpassed chewing tablets to become the world's third largest non-pharmaceutical dietary supplement dosage form earlier (the first two are soft capsules and powder). Other data estimates that the global sales of nutritional soft candy will exceed $8.6 billion in 2022, Who could have expected that the "unsurpassed" nutritional soft candy could also emerge, and "fierce", but in fact, the cross-border identity of "snacks" and "dietary supplements" has long been doomed to the true "hard core" competitiveness hidden under the seemingly "soft" appearance of nutritional soft candy.

Continuous development of low-sugar products

Nutritional products also need to be consumer-friendly and provide "pleasant" dosage forms. Sugar content is the focus of soft candy products. "low-sugar" or "sugar-free" products, especially those without artificial flavors and sweeteners, are expected to be more popular.

In 2020, a strong trend of "nutritional soft candy" in the North American market spread across the Pacific to Asia. The intensity of "ferocity" has not weakened, but has become more and more turbulent. The trend of "snack state" of nutritional products has become more clear. The emphasis on taste and the experience of no burden has become a new direction for young people to choose nutritional products. Among them, the nutritional soft candy is increasingly popular after the 90/95, and the enthusiasm of the younger generation of consumers for soft candy supplements continues to rise.

In addition to the continuous efforts of the whole industry to improve, our oem fudge factory will always discuss how to improve the consumer experience, appearance, taste and taste (texture), and strive to be an excellent gel oem fudge processing and supply factory.